In the recent past many similar questions arised, what is the importance of server location?, How much does the Geo-graphic location of a web server matter to ranking?, Does Server Location Matter? etc… Here I will try to explain you all the advantages you can achieve by hosting your server in the right geographical location.

It has been believed by webmaster that search engines like Google takes location of server into consideration when providing exact search results. that is If a visitor in United Kingdom searches for a particular keyword like ” UK Dedicated Servers” then a search engine will consider a United Kingdom website as more relevant than a US website with the similar content.

Now the next question will arise is How the search engine cames to know the exact location of a Dedicated servers?

Ans: There are two important points that is analyzed by search engines which are as follows:-

1) A website extension for example a .co.uk is likely to be targeting United Kingdom visitors and a .com extention is for a US top level domain extension.

2) Search engine has an advance algorithms which trace the website’s IP addresses and once the IP’s are traced it can easily look up country block the IP belongs to.

In this manner after analyzing the above examples, a .com TLD websites hosted in America is inconceivable to perform well on United Kingdom targeted searches or searches by United Kingdom visitors. A .co.uk TLD websites hosted in the UK Dedicated servers will perform better than the above. In addition to this, there is also the latency problem to consider when deciding where to host your website. United Kingdom visitors connecting to a UK Dedicated servers can expect a good response time of anything up to 50ms, whilst United Kingdom visitors connecting to a US server can expect a more response time of anything up to 200ms.

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